A well-built five-page website beats a confusing twenty-page one. Here's what each page needs to achieve.

1. Home

In five seconds, visitors must understand what you do, for whom, and where you are. Then a clear button: call, book or request a quote.

2. Services

One section per service, with the problem solved, how it works and, if possible, a price indication. Visitors want to know whether you can help them, not read your history.

3. About

People buy from people. Your background, your team, a real photo. Explain why you do this work and what sets you apart.

4. Work or testimonials

The proof. Project photos, short case studies, reviews from real clients with their permission.

5. Contact

A short form, your phone number, your service area and your hours. Add a map if you see clients in person.

Things not to forget

  • A flawless mobile version.
  • A unique title and description for each page (for Google).
  • A privacy policy if you collect personal information.
  • Calls to action on every page, not just the contact page.